Case Studies Overview

Smash in the Zone

In a groundbreaking collaboration between Games Zone and Dortmund Esports, the event series Smash in the Zone was launched—a Super Smash Bros tournament in Dortmund aimed at the youth e-sports community. The event invited players from across Germany to play, with Devspire leading the charge on social media promotion and documentation.

Smash in the Zone by Games Zone x Dortmund Esports

Challenges

Situation: The inception of a new event series in the e-sports sector needed to be publicized nationwide among Smash Bros players, encouraging a high turnout. A significant challenge was the lack of prior media coverage and the absence of a dedicated photographer/videographer to capture and create promotional content.

 

 

Challenges: Generating nationwide awareness for the e-sports event was paramount, requiring active engagement on social media channels such as Facebook, Instagram, and Twitter before, during, and after the event, with real-time updates on the day itself.

Solution approach

Online Marketing: Our strategy encompassed a full-service social media management package, including the development of a targeted social media strategy, content planning, creation, promotion through contests, and leveraging influencer marketing to amplify event reach and engagement.

Results

Objectives Achieved: Our strategic social media efforts successfully attracted 94 esports enthusiasts from all over Germany to participate in the tournament, which notably took place on a public holiday. Additionally, our campaign generated over 70,000 impressions and garnered more than 550 entries for the online contest, significantly boosting the event’s visibility.

 

 

Summary: Effective and focused social media communication was key to reaching a broad and relevant audience for the esports event. Notably, our engagement strategies on Twitter proved exceptionally fruitful, facilitating significant interaction with our target demographic and setting a new precedent for social media marketing in the e-sports arena.

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